Recent Articles By John Martellaro [RSS]
Ever since the movie Dr. No, James Bond has, on and off, used a gadget wristwatch to get out of a tight spot. Have the watches of the Bond movies seeped into our collective smartwatch subconsciousness? Also, Bond is a Brit and Sir Jonathan Ive is a Brit. What connection could there possibly be? John Martellaro ponders the various influences.
For all of time, well since 2002, The Mac Observer has used a scale of 1 to 5 in its reviews for scoring products. As of today, that has changed, and here's why.
John Martellaro went looking for an iPhone fitness tracking app that's better than Apple's Health app. His requirement? Be able to see the numeric data for any selected day in the past. He found it in the beautifully designed FitPort for iOS from Flaskapp.com.
Some observers complain that Apple doesn't come out with innovative products fast enough. But, in fact, it's actually quite hard to keep up with what Apple is doing, and it takes personal time and work to appreciate what Apple achieves. The alternative is to be left behind.
The new Apple MacBook was available on April 10, just as Apple said. But not in stores. Online order deliveries quickly shot up to four to six weeks. What happened? John Martellaro looks at some possible scenarios that may have torpedoed Apple's intentions.
A Reuters and Ipsos poll of 1,829 Americans showed that 4 percent of American women and 9 percent of American men plan to buy an Apple Watch. Using the results and U.S. Census data for demographics, the potential sales number is about 15 million Apple Watches. This is not far from the average of a recent compilation of analyst estimates.
Apple dabbled with and then got out of the supercomputer business a decade ago. These days, Apple is being reintroduced to the benefits of supercomputers, via Watson, thanks to its partnership with IBM. This is a good thing. A very good thing.
My first reaction to the new Apple MacBook was that it's too small and underpowered. But if I did get one, I'd surely get a gold one. Now that I've handled a MacBook at my local Apple Store, everything I thought before has changed. Here's what I discovered.
Apple has problems meeting demand for exciting new products that other companies can only fantasize about. That's because Apple dreams big dreams. But we have to be careful that we're dreaming the same dream. That takes time. John Martellaro explains.
There are several things you can do to prepare for your Apple Watch purchase online to ensure a better chance of success. That's especially true if you're competing with everyone else at 12:01 a.m. PDT on April 10th. John Martellaro walks you through the technical preparations to help make sure you get the Apple Watch you want.