Recent Articles By John Martellaro [RSS]

The REAL Reason Apple’s iPad is Faltering

3:45 PM, Mar. 27th, 2015 · John Martellaro · Particle Debris

Apple's iPad sales started out growing like gangbusters. It looked to become a major product line alongside the iPhone But then, in the last year, sales have faltered. Various reasons have be put forward: update cycles, the popularity of phablets, and so on. But the real reason goes much deeper. John Martellaro explains.

A New Apple TV with 4K Would NOT Break the Internet

6:00 PM, Mar. 25th, 2015 · John Martellaro · Analysis

Often, for the sake of dramatic effect and the attention it brings, technical articles are couched in terms of dramatic change. And while change is what our industry is all about, the technical people behind the scenes know that nothing all happens at once. The same applies to 4K streaming.

How Comcast is Now Handling Internet Data Usage and Caps

3:45 PM, Mar. 23rd, 2015 · John Martellaro · Analysis

A few years ago, there was somewhat of a fuss about emerging Comcast monthly data caps for Internet usage. The number was 250 GB per month. Lately, however, Comcast has not been imposing hard data caps and has, instead, taken a pragmatic approach to monitoring and analyzing network usage. As a result, the path to 4K streaming will be eased.

OS X: How to Optimize Your Privacy with Skype

4:40 PM, Mar. 19th, 2015 · John Martellaro · How-To

There are some important things to know about Skype that will improve your privacy on a Mac. This means tweaking just a few of Skype's privacy settings. It's easy, and John Martellaro walks you through it with just a few clicks. You'll be glad you did it.

Apple’s Missed Opportunity With its TV Streaming Service

1:25 PM, Mar. 19th, 2015 · John Martellaro · Editorial

Apple has been pondering, if one can read between the lines of Tim Cook's previous statements, how to improve the TV viewing experience. The recent report that Apple has been talking to most of the networks about a new streaming network service reveals something troubling. John Martellaro thinks Apple could be doing something much better for its customers.

How Long Will the Apple Watch Retain its Value?

3:15 PM, Mar. 17th, 2015 · John Martellaro · Editorial

For decades, Apple customers have been spending a little bit more on their Apple products because of the industrial design, and quality. Plus, there's the notion that owning the best is a good thing in terms of customer satisfaction and pride of ownership. Does the Apple Watch seek to break that mold? John Martellaro doesn't think so.

How to Launch OS X Apps from the Command Line

4:30 PM, Mar. 16th, 2015 · John Martellaro · How-To

In some flavors of Unix, you feel as if you've been cast into an alternate universe when you open a terminal window and work on the command line. But with OS X and its Darwin core, there's often an elegant integration between the two. In this how-to John Martellaro shows how to launch an OS X GUI app from the command line.