Recent Articles By John Martellaro [RSS]

James Bond, it’s Time to Try On Your Apple Watch

1 hour, 16 minutes ago · John Martellaro · John Martellaro's Blog

Ever since the movie Dr. No, James Bond has, on and off, used a gadget wristwatch to get out of a tight spot. Have the watches of the Bond movies seeped into our collective smartwatch subconsciousness? Also, Bond is a Brit and Sir Jonathan Ive is a Brit. What connection could there possibly be?  John Martellaro ponders the various influences.

Finally - Good Forecasts for Apple Watch Sales in 2015

3:35 PM, Apr. 15th, 2015 · John Martellaro · Analysis

A Reuters and Ipsos poll of 1,829 Americans showed that 4 percent of American women and 9 percent of American men plan to buy an Apple Watch. Using the results and U.S. Census data for demographics, the potential sales number is about 15 million Apple Watches.  This is not far from the average of a recent compilation of analyst estimates.

8 Steps to Prepare for Your Apple Watch Purchase Online

3:00 PM, Apr. 9th, 2015 · John Martellaro · How-To

There are several things you can do to prepare for your Apple Watch purchase online to ensure a better chance of success. That's especially true if you're competing with everyone else at 12:01 a.m. PDT on April 10th. John Martellaro walks you through the technical preparations to help make sure you get the Apple Watch you want.