ACM 243: Apple’s Cranky Advertisers and Listener’s Choice Topics

| Apple Context Machine Podcast

Advertisers aren't happy with Apple's tight secrecy over user data and want to see a policy change. Listeners gave Jeff and Bryan some topic ideas, too, that sent them off on discussions about Apple TV, Netflix, product code names, and Tim Cook's recent visits to Turkey and the UAE.

ACM 243: Apple’s Cranky Advertisers and Listener’s Choice Topics

Feb. 19, 2014 — Download: MP3 Version (AAC Version Coming Soon)

Comments

Arbourable

I think Apple makes money when users subscribe to Netflix via iTunes, something not mentioned in the podcast. Same goes for other services (Sky, Crunchyroll etc). In future, Apple might require all channels on Apple TV to allow payment via iTunes as an option (Reminds me of the situation when users were prevented from directly purchasing books from a third party within an app).  So, IMO, the subscription/IAP model is the way Apple want to go (even at high margins, the hardware isn’t going to move the needle on its own) and is also one reason why Apple finds it hard to sign-up new channels.
Also, there’s something I need to get off my chest… to all those people who are saying that Apple will make a hybrid IPTV/Cable box. STF UP!  If Apple ever do this, they’re doomed, DOOOMED!  First, this is a very US centric viewpoint, and second, there are advantages to using the internet as the single platform to deliver content, particularly search. 

Arbourable

Bryan, don’t let the fact that Amazon don’t play ball with advertisers warm your cockles too much… they (and the Amazon marketplace) want the sale, rather than sending you to a rival site.

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