Apple is rethinking the future of Fitness+, and the service no longer sits on steady ground. The company sees its long list of subscriptions as a growing problem, and Fitness+ has moved into that conversation. Internal teams now view it as one of the services that needs a clearer place in Apple’s larger strategy.
Mark Gurman expanded on this in his Power On newsletter. He said Apple now plans a broader Apple Health+ service for 2026, and Fitness+ may become part of it. If that happens, Apple drops the standalone subscription. He also reported that Health+ will include an AI-based health coach that offers nutrition planning and medical suggestions.
A Possible Merge Into Health+
Gurman wrote, “Apple has way too many subscription services, and it’s gotten confusing for the average customer.” He added that if Apple does not give people a build-your-own bundle, the company will “kill the standalone offering and pair it with Health+ when that launches next fall.” This line sets the tone for where things may go.
Fitness+ launched in 2020 with a library of trainer-led workouts and meditation videos across the iPhone, iPad, and Apple TV. It costs $9.99 per month in the U.S., or $79.99 per year. The service also sits inside the Apple One Premier bundle.
Why Apple Is Reviewing It
Internally, performance has been flat, and Apple sees Fitness+ as part of a larger health strategy instead of a product that stands alone. The company wants to simplify its service lineup and create clearer value for subscribers.
If Health+ launches as planned, Apple Fitness+ likely changes with it.
