Apple TV itself does not directly carry the Super Bowl game as a built-in channel or app that streams the event live. The rights for the 2026 Super Bowl LX broadcast are held by NBC in the United States. NBC broadcasts the game on traditional television and makes it available over the internet through streaming services that carry NBC or hold the rights for the event.
This means Apple TV owners can watch the Super Bowl on their device. But they need to use a separate streaming service that includes the NBC broadcast. Apple TV is the device, not the rights holder for the game itself. You cannot just open an app on Apple TV called “Super Bowl” and watch without the right subscription.
Streaming on Apple TV through other services
You can use Apple TV to stream the Super Bowl in a few ways:
- Peacock Premium or Premium Plus: Peacock is the main streaming service for the Super Bowl in the U.S. right now. You need at least the Premium tier to watch live.
- Bundle options: Apple TV users can add Peacock Premium for a low price in some regions. That lets you stream the game day broadcast on the Apple TV device.
- Live TV streaming services: Apps like YouTube TV, Hulu + Live TV, DIRECTV Stream, and Sling TV carry NBC streams. You can open these apps on Apple TV to watch live football.
- NFL+ and NBC website: In some cases, the NFL’s own app or the NBC app offer live streams if you have the right subscription.
All of these options work on supported Apple TV models that have the respective apps. If you connect an antenna to a TV, you can also watch NBC over the air and mirror it to Apple TV with compatible hardware.
Free or trial options for Apple TV users
There are a few ways to reduce cost or watch without paying directly:
- Free trials: Some services like YouTube TV, offer a trial period. If you time the trial with Super Bowl Sunday, you can watch live on Apple TV without extra cost during that window.
- Walmart+ free trial: Through a Walmart+ trial in the U.S., you can get ad-supported Peacock Premium access for free. Then you sign into Peacock on Apple TV and watch the game.
These are temporary measures. After the trial ends, you must subscribe to continue watching.
In short
Apple TV does not come with the Super Bowl built in. You must use a streaming service that has the rights to the broadcast. Peacock and live TV streaming apps that carry NBC are the main ways people watch the Super Bowl on Apple TV. With the right subscription, the game plays on your Apple TV screen the same as on any smart device.
