Apple CEO Tim Cook and Apple executive John Ternus recently held a virtual meeting with Bavaria’s Minister-President Markus Söder, where they discussed Apple’s continued presence and investment in the German state. The meeting highlighted Apple’s growing role in the region while also drawing attention to concerns about European technology regulations.
Markus Söder later shared details of the meeting on X, saying he had productive conversations with Cook and Ternus about Apple’s long-term commitment to Bavaria. He described Apple and Bavaria as globally recognized brands and said the company continues to strengthen its operations in Munich, where it now employs more than 2,000 people.
Söder also used the opportunity to speak about artificial intelligence and data protection rules in Europe. He said excessive regulation should not slow technological progress or make Europe less competitive, adding that governments should support innovation while protecting jobs and economic growth.
Although Söder did not confirm that Apple directly raised these concerns during the meeting, his comments came shortly after reports that Tim Cook held separate discussions with European officials about delays affecting Apple Intelligence features, including the rollout of the new Siri experience in the European Union.
Apple continues to expand its footprint in Bavaria as the region attracts global technology companies alongside local startups. Söder said Bavaria’s focus on innovation through its Hightech Agenda has helped create a strong environment for investment, allowing international companies like Apple to grow while creating more high-skilled jobs in Munich.
