UBS financial analyst Steve Milunovich has presented an interesting theory about Apple’s Ambient strategy: „…different input/output methods that can be flexibly utilized depending on the situation (sitting, walking, running, driving). Collectively these devices offer the capability of earlier products …Â delivered as a seamless user experience.“ In addition, the notion of created and evolving scarcity punctuates the Apple strategy. Apple AirPods: a Strategy of Ambience and Scarcity explains it.
Check It Out: Apple AirPods: a Strategy of Ambience and Scarcity
