Android Could Mimic iOS 14 App Tracking Transparency

App tracking transparency setting

A report from Mark Gurman suggests that Google could add the App Tracking Transparency privacy feature to Android. But it wouldn’t be as private since Google is ultimately an advertising company.

A Google solution is likely to be less strict and won’t require a prompt to opt in to data tracking like Apple’s, the people said […] To keep advertisers happy while improving privacy, the discussions around Google’s Android solution indicate that it could be similar to its planned Chrome web browser changes.

In other words, why even bother?

Check It Out: Android Could Mimic iOS 14 App Tracking Transparency

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