There are three new «Why Switch» videos on YouTube. Contacts is clever and does a pretty good job of conveying that it’s easy to move your contacts to iPhone from «your phone.» Smooth makes a good case that video is smoother on iPhone. But Security, now that one is brilliant. It personifies iPhone’s inherent security advantage over (the unnamed) Android in a funny, concise, and elegant way. It’s easy to understand, and I think it’s entertaining. You can watch it below.
Check It Out: Apple Brilliantly Personifies iPhone Security
From the description of it being «brilliant» I was expecting a lot more. I mean it’s not bad. And yes I know Apple is about «less is more.» So I would not expect their commercials to be deep on details. But I was expecting to see something about a sandbox, or something like that. This just says, «can’t get in.» And I think that is elegant (and yes I will contradict myself on some level and say brilliant.) But much like » perfect love of a pet» and «perfect love of a spouse» are two different kinds of perfection, I was expecting a higher order of brilliance.