Apple’s autonomous vehicle project – Project Titan remains ongoing. We have not seen much of anything yet. However, a patent, awarded today and reported on by Cult Of Mac, gives us some insight. It appears Apple wants to reinvent a normally uninspiring feature.

A car’s bumper may not be its sexiest feature but they are a critical line of defense in the event of collisions. True to Apple form, it believes it can improve on what already exists. According to claims in its application filed in 2016 with the United States Patent and Trademark Office, Apple’s bumper would include an inflatable structure between the bumper cover and car body. It would also be able to retract to reduce the length of the car for parking. Apple says an extended bumper changes the initial point of collision.

Sven Taylor put together an awesome list of Google alternatives. Search, email, browsers, and more are included in this gigantic list. Thanks to the TMO reader who emailed this to me.

A growing number of people are seeking alternatives to Google products that respect their privacy and data. This guide aims to be the most exhaustive resource available for documenting alternatives to Google product.

Apple’s new AirPods ad, Bounce, is a typically beautiful, artistic, creative, offering from the company and its ad agency TBWA\Media Arts Lab. AdWeek told the story of how the gravity-defying clip was created.

To achieve the trampoline effect on a sidewalk, the set was crafted six feet above the floor of the soundstage, enabling the talent to bounce deep into the ground for maximum lift. The talent, by the way, is a French actor chosen in part for having trampoline experience—but he’s not an acrobat or professional dancer, as the ad’s creative team wanted a lead who moved in a natural way rather than with otherworldly grace. The ad’s most impressive moment, when the star tumbles off a bench and into a wall behind him, was also achieved with practical effects. The scene was first shot right-side-up, then the set was Ad 90 degrees, allowing the actress in the scene to keep sitting (really lying on her back) while the star fell backward to bounce off what appears to be a wall.