Apple To Launch Biggest Ad Campaign Since 1984 With Pepsi

Apple has teamed up with Pepsi to give away 100 million free iTunes Music Store (iTMS) songs. Starting February 1st, 100 million 20 ounce and 1 liter bottles of Pepsi will have codes under the cap for a free iTMS song. The promotion will kick off with a Super Bowl ad, and will run through…

The Back Page - Bill Gates: "We Invented Personal Computing"

Reality Distortion Field – n. A field exuded by Apple founder Steve Jobs that causes those around him to believe whatever he wants. There are some who say that Steve Jobs exudes a Reality Distortion Field (RDF), but new evidence has just emerged suggesting that others in the industry have a Self Delusion Field (SDF).…

Mailsmith 2, A Light, Fast E-Mail Client

Authoris Note: I want to preface this by saying that I get a lot of e-mail. No, really, I do. Itis all I can do to keep it from becoming a nuisance. Due to that, though, itis very important that I get along well with my e-mail client, and itis a relationship that Iive ventured…

TIBCO International Rendezvous Demand "Plainly Absurd" Says Developer

T he controversy surrounding Appleis use of the name Rendezvous has extended to third-party developers. Just one week after TIBCO Software filed suit against Apple alleging trademark infringement, independent software developer Andrew Wellington received a cease-and-desist letter from TIBCOis law firm regarding Rendezvous for Proteus, a plug-in that enables users of the Alien Technologyis Proteus…

Microsoft Has A Dedicated Multimedia OS, Should Apple Follow?

A n article at the Baltimore Sun by David Zeiler is examining Microsoftis Windows XP Media Center Edition and the possibility of Apple entering this emerging market. Traditionally, Apple examines a potential market closely before determining if it should enter it or not. For instance, Mr. Zeiler points out that despite seeming demand, Apple has…

New Technology Liquid-Cools CPUs For More Speed

T he world wants faster computer processors, as if the new 2 GHZ and the impending 3 GHZ G5 arenit fast enough. There are only a few ways to push a CPU to higher clock speeds; cramming more transistors onto the chip and increasing on-chip bus speeds help, but if you figure out a way…

Apple Vs. Dell For 130,000 Michigan School Laptops

I tis Apple vs. Dell. In the beginning, Dell CEO Michael Dell dismissed Apple as having more value to its stockholders by simply selling its assets and giving the money to its shareholders. Lo! And there came the days of response, where Apple CEO Steve Jobs showed a large picture of Michael Dell with a…

John Sculley On Apple Today, & HyperCard Regrets

C|Net has published an interesting interview with former Apple CEO John Sculley. Mr. Sculley left Apple in the early 1990s after overseeing some of Apple’s headiest expansion, and is somewhat credited with both the failures ad triumphs of the Newton, as well as a variety of other things beyond the scope of this article. The…

2003 Damages From Windows Viruses Tops 9/11 Insurance Claims

U K security firm mi2g is suggesting that reliance on Microsoft could be a threat to the global economy. According to a statement received by TMO, global damage during the 3rd quarter, which ended in September, from malware (viruses and worms such as Swen, SoBig, and MSBlast) topped US$64.5 billion. This includes lost productivity from…

Idiots In Charge Of School Systems: Lemmings, Part II

I f your best friend jumped off a bridge, does that mean you should change your whole school system to PCs? As TMO reported late last week, the "Everyone else is doing it, so why shouldnit we?" mentality has struck again, this time in Pinellas county Florida. School superintendent Howard Hinesley decided the whole system…

MacPlay Developing Titles From JAMDAT

MacPlay, a subsidiary of United Developers, LLC, today announced a multi-title agreement with JAMDAT Mobile Inc. The first three games in the agreement-Kasparov Chessmate(tm), The Emperoris Mahjong, and Hard Rock(r) Casino-are scheduled to be available during the fourth quarter of 2003. Kasparov Chessmate features the deep wisdom of renowned chess Grandmaster Garry Kasparov, who offers…

Alexander Wilson Updated Guitar Tuner With Nonstandard Tuning

Alexander Wilson has released an update for AWS Guitar Tuner, bringing it to version 1.2. AWS Guitar Tuner is a guitar voice tuner designed for acoustic and electric guitars. The update expands alternative tuning methods and "Piano" voice. According to Alexander Wilson: Alexander Wilson Studios today releases the AWS Guitar Tuner 1.2, an update to…

The Devil's Advocate - Apple's Up-Sell Equals Switcher No Sale

Apple has been practicing the art of up-selling for a while. Go to any Apple store, and beyond being greeted by patronizing and obnoxiously condescending employees, you’ll be faced with the up-sell. You can experience this even on Apple’s Web site just by perusing their prices on the G5. The premise of the up-sell works…

Just A Thought - IT Diversity: Dif'rent Strokes For PC Folks

A few weeks ago I rented and watched the movie, The Hunted. I had no preconceptions about the movie, I hadn’t read any reviews and I hadn’t heard anyone’s comments. I’d seen the previews and it looked like something I thought might be entertaining. As I watched the closing credits scroll by I notice that…

IBM Pushes Mainstream Linux Acceptance With New Television Ad

Sunday, September 7th during an NFL broadcast on the Fox network, IBMis commitment to Linux will be taken a step further. While some of IBMis previous commercials have referred to Linux, the commercial shown during the football broadcast will be the first one specifically focusing on Linux itself. From the Web site of IBMis “The…

Think Tanks: What A Blast!

E very so often something comes along that changes the very foundation of your belief system; you become essentially a new person, with new ideas and a new perspective on life. Think Tanks from GarageGames is not one of those somethings, but it is a bona fide hoot to play anyway. We wonder where Brave…

BusinessWeek: The Time Is Now For Windows Version Of iTMS

Alex Salkever of BusinessWeek says that Apple’s best window of opportunity (pun ours, and mostly intended) for the Windows version of the iTunes Music Store (iTMS) is now, this Fall. In the latest Byte of the Apple column, Mr. Salkever says that if Apple wants to capture the hearts, minds, and dollars of college music…