Apple AirPods: a Strategy of Ambience and Scarcity

Apple family portrait

UBS financial analyst Steve Milunovich has presented an interesting theory about Apple’s Ambient strategy: “…different input/output methods that can be flexibly utilized depending on the situation (sitting, walking, running, driving). Collectively these devices offer the capability of earlier products …┬ádelivered as a seamless user experience.” In addition, the notion of created and evolving scarcity punctuates the Apple strategy. Particle Debris page 2 explains it.

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