Writing for Macworld, Dan Moren wants Apple products to be colorful again. Apple products like the iPhone and IPad come in metallic colors like silver, gray, and gold, but they aren’t as colorful as the products of old with the six colors of the old Apple logo.
The recent chromatic identity of Apple has clearly been one of simplicity and elegance. From the featureless white room in which Jony Ive seems to give all his product spiels to the non-illuminating Apple logo on the latest notebook computers, the company’s design over the past decade and change has often seemed to treat colors as frivolous and silly. Even that six-color Apple logo, long the distinctive badge of the company, was retired in 1998; for the last 15 years or so, it’s merely been a monochromatic silhouette.
Check It Out: Apple, It’s Time to Paint With Your Six Colors