Apple Has Been Doubling Down on HDR Video

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This tidbit is from February, but it has some interesting facts. First, H.266 is in the works and will offer 30% better compression than the H.265 standard used for 4K TV. It’ll be needed for 8K TV.

Plus, “Jason Power, Sr Director of marketing/broadcast at Dolby Labs, said that the progress made by Dolby Vision was further boosted when the codec was accepted at CES by Apple for its portfolio of video products, and where Apple was aggressively promoting High Dynamic Range (HDR) as ‘the new normal’ for broadcasters. There were now more than 200 titles available in HDR from Apple.” No wonder the iPhone XS/Max and XR both fully support HDR10 and Dolby Vision.

Check It Out: Apple Has Been Doubling Down on HDR Video

Apple Has Been Doubling Down on HDR Video
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