During the last few weeks, Apple sent a number of push notifications to iOS users. The latest, sent yesterday, told users that Apple Music is now available on the Amazon Echo. 9to5Mac had a look at the purpose of the messages, and whether Apple is violating its own guidelines.
What’s interesting about Apple’s choice of push notifications is whether or not they are “targeted” in anyway. For instance, it’s clear why almost everyone received the Kendall Jenner Carpool Karaoke alert, even if they had expressed no interest in the Carpool Karaoke series. In the case of the Apple Music + Amazon Echo notification, it’s unclear how Apple would target users.
Check It Out: Apple’s Push Notifications May Violate its Own Rules