Technology or not, at the end of the day Google is an advertising company. So how is it going to make money when a large percentage of people are blocking ads? Nothing short of offline surveillance.
Alphabet Inc.’s Google and Mastercard Inc. brokered a business partnership during about four years of negotiations, according to four people with knowledge of the deal, three of whom worked on it directly. The alliance gave Google an unprecedented asset for measuring retail spending, part of the search giant’s strategy to fortify its primary business against onslaughts from Amazon.com Inc. and others.
Google made a secret deal with Mastercard to track your purchases in the offline world. And I’m sure it will move to partner with other banking institutions as well. This is how it will win the war against adblockers.
Check It Out: How Google Will Win the War Against Adblockers