‘Hamilton’ Gives Disney+ Holiday Weekend Subscriber Boost

Lin Manuel Miranda in Hamilton on Disney+

It looks like ending free trials didn’t deter users signing up to Disney+. The streaming service got a nice boost over the holiday weekend, thanks to the arrival of Hamilton. The hit musical helped the service get.a 74 percent increase in subscribers from the four previous weekends, according to TechCrunch.

According to new data from app store analytics firm Apptopia, Disney’s streaming service saw a big jump in downloads over the July 4 holiday weekend in the U.S., following the worldwide debut of “Hamilton” on Friday, July 3rd. Between Friday and Sunday, that translated to over half a million new global downloads (752K+) for the Disney+ mobile app, excluding India and Japan. Some 458K+ of those downloads were in the U.S, the firm estimated. These figures represent a 46.6% increase over the average seen during the previous four weekends in June (Friday through Sunday), Apptopia noted.

Check It Out: ‘Hamilton’ Gives Disney+ Holiday Weekend Subscriber Boost

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

WIN an iPhone 15 Pro Max!

Enter our epic giveaway for a chance to win the latest iPhone 15 Pro Max!