It looks like ending free trials didn’t deter users signing up to Disney+. The streaming service got a nice boost over the holiday weekend, thanks to the arrival of Hamilton. The hit musical helped the service get.a 74 percent increase in subscribers from the four previous weekends, according to TechCrunch.
According to new data from app store analytics firm Apptopia, Disney’s streaming service saw a big jump in downloads over the July 4 holiday weekend in the U.S., following the worldwide debut of “Hamilton” on Friday, July 3rd. Between Friday and Sunday, that translated to over half a million new global downloads (752K+) for the Disney+ mobile app, excluding India and Japan. Some 458K+ of those downloads were in the U.S, the firm estimated. These figures represent a 46.6% increase over the average seen during the previous four weekends in June (Friday through Sunday), Apptopia noted.