On September 28, 1997, Apple released the Here’s to the Crazy Ones commercial. 22 years on, Cult of Mac reflected on the iconic spot.
Narrated by actor Richard Dreyfuss, the TV spot starts out with an instantly memorable salute to counterculture ideals. “Here’s to the crazy ones,” Dreyfuss intones. “The misfits, the rebels, the troublemakers — the round pegs in the square holes. The ones who see things differently. Black-and-white images of more than a dozen 20th-century visionaries, from Albert Einstein and Buckminster Fuller to John Lennon and Martin Luther King Jr., flow past as masterful marketing copy praises the power of bold ideas. The spot ends with the powerful (and grammatically questionable) advertising slogan, “Think different.”
Check It Out: Here’s to The Crazy Ones – 22 Years on