With cinemas closed around the world, filmmakers have been forced to rethink how to release their features. As Gizmodo notes, Disney+ is helping its parent company navigate the issues, and the change could be long term.

Key to building on the success of Disney+ and its growing subscriber base is new and exclusive content. It’s not hard to imagine Disney might tap its slate of yet-to-be-released feature films to help bring in new subscribers given how things are looking in the U.S. right now—which is to say, not great. While Disney was tight-lipped about the success of its Mulan release through Premier Access, data from Sensor Tower estimated that app installs of Disney+ between Google Play and the App Store rose by 68% during a three-day period when Mulan hit the service over the same three-day period the week prior, while in-app spending also rose 193% that week.

Check It Out: How Disney+ Could Change How we Watch Movies

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