Are Apple’s iBeacons Secretly Tracking You?

Michael Kwet says that Google and Apple are secretly tracking you in retail stores, and with a phrase like, “What the media isn’t telling you,” you know it will be juicy.

Apple claims to be better than Google – they are a “hardware company”, not data miners, they insist. Yet iBeacons provide just one example of many to the contrary.

I think the subject is worth discussing, but Michael doesn’t give evidence that Apple is tracking you in the same way Google is. Because of this I think his article is flawed. I don’t know if iBeacons are used outside of Apple retail stores. But it sounds like customers have to opt-in for iBeacon to work. According to TechRepublic, iBeacon is “simply a location tool and doesn’t gather excessive data or track users…” 

Check It Out: Are Apple’s iBeacons Secretly Tracking You?

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