Ken Kocienda worked at Apple from 2001 to 2016. He wrote a book called Creative Selection that talks about Apple’s design process and more from an insider’s perspective, including the iPhone keyboard.

Scott didn’t clue me in on the politics in play between him and Phil or why he had scheduled the demo. I imagined that Scott was eager to show off the results of the keyboard derby, which must have been a topic for discussion up at the executive level. In any case, my job was to prepare my demo so it worked as it did for the demo derby, so that’s what I did.

You can preorder the book, called Creative Selection, on Apple Books for US$14.99.

Check It Out: Book By Ex-Apple Employee Talks About iPhone Keyboard

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