GQ has taken a look at Apple’s green revolution in a new feature. It poses the question – will there be a carbon neutral iPhone?
When Cook unveils the iPhone 12 to an empty arena in Cupertino, California, in the next few weeks, it is therefore sure to be its most eco-friendly smartphone ever. If history is a guide, this will largely go unmentioned compared to the usual cocktail of redesigned hardware, customer satisfaction scores and perhaps “one more thing” to send the tech press into a tizz. Make no mistake, for a company that sold a reported $142 billion worth of iPhones last year, this is the work that we ought to be scrutinising most carefully right now… [Lisa Jackson] says that it wasn’t only the scale of the task that drew her to the job, but also the belief that Apple didn’t merely want to tick boxes. “During my interviews no one said, ‘What do we have to do to get in front of all these environmental rules and regulations?’” she recalls. “They said, ‘What can we do to lead the world to a better place?’ And that was really impressive to me. I didn’t run across that practically ever.’”
Check It Out: The Journey Towards Apple Making a Carbon Neutral iPhone