A website called The Cloud Fall shows a privacy concept that reimagines the relationship between apps, personal data, and the cloud.

The cloud cripples your data. Instagram has your photos, iMessage your messages and Google your documents. By splitting up our data, we prevent any AI from truly knowing us as individuals. And by giving away all control, we relegate ourselves to mindless drivers of engagement.

It’s a fascinating approach, and I hope ideas like this gain traction amongst tech companies. We need to let companies know that the age of using and abusing our personal data at will is over.

Check It Out: A Privacy Concept That Reimagines Apps and the Cloud

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