Khari Johnson writes that in order for Siri Shortcuts to succeed, we can’t have trust issues.
Trust was a central theme at an AI conference held by Affectiva last week in Boston, where the emotion detection company is attempting to remain transparent while powering emotion recognition services in vehicles. Affectiva wants to give in-camera cars the ability to recognize when you’re distracted, tired, or angry, and track people’s emotions.
Trust has never been an issue with Siri. Apple’s privacy protections means that what you ask Siri isn’t associated with your personal identity. Other assistants like Alexa and Google Assistant may be able to do things that Siri can’t. But Siri’s strength is being able to do things without needing to collect your personal data and ship it to “the cloud.”
Check It Out: Siri Shortcuts and Trust Issues