A study from researchers at the University of Michigan found that smart speaker buyers tend to brush off privacy concerns.
“What was really concerning to me was this idea that ‘it’s just a little bit more info you give Google or Amazon, and they already know a lot about you, so how is that bad?’” said Florian Schaub, an assistant professor in the University of Michigan School of Information and a co-author of the study. “It’s representative of this constant erosion of what privacy means and what our privacy expectations are.”
It’s too early in the morning and I can’t think of the term for this, but this study seems a bit loaded to me. Do these buyers already not care about privacy, or did buying a smart speaker further erode their concerns?
Check It Out: Smart Speaker Buyers Brush off Privacy Concerns