On Tuesday, Google’s parent company Alphabet announced that Larry Page and Sergey Brin were stepping aside and that Sundar Pichai was the new CEO. On The Verge, Dieter Bohn looked at what this means for the future of the company.
I see the founding of Alphabet in 2015 as an explicit attempt to start Google’s third era. But what it really was was a midlife crisis. Splitting off experimental divisions into separate companies inside an umbrella corporation might have made sense in theory, but in practice everybody knew the truth: it was all Google and so-called “other bets” on the side. It didn’t really start the new era, is what I’m saying. But now that Pichai is running Alphabet officially alongside (above? contiguous with?) Google, he can do the same product cleanup work for the Alphabet companies. That is, if Page and Brin will let him. They did promise to “continue talking with Sundar regularly, especially on topics we’re passionate about.” It’s something to watch out for in the future, but it’s also not the most important job Pichai has right now.