Tech press and the narratives they craft typically follow Silicon Valley Time, or a special “clock” otherwise known as the hero’s journey.

A company’s narrative moves like a clock: it starts at midnight, ticking off the hours. The tone and sentiment about how a business is doing move from positive (sunrise, midday) to negative (dusk, darkness). And often the story returns to midnight, rebirth and a new day.

This is an interesting story on how the tech press covers news, and what lessons companies can learn.

Check It Out: Tech Press, Shaping the Narrative, and Silicon Valley Time

Add a Comment

Log in to comment (TMO, Twitter, Facebook) or Register for a TMO Account