This weekend, the eighth episode of Lil Wayne’s Young Money Radio on Apple Music/Beats 1 Radio. In a short time, the show has become a huge hit. Two of the people who, alongside, Lil Wayne, brought Young Money Radio, to Beats 1 – Apple Music exec Larry Jackson and the rapper’s manager, Mack Maine – told Variety how it all came about.
“We’re No. 1 in hip-hop,” Jackson boasts of Apple Music. “Artists like Wayne, Drake, Travis, Future, Post Malone, Kanye all do really well on the service.” To be sure: Drake’s “Scorpion” holds the biggest first-week streams tally of any album on Apple Music. In second place: Wayne’s “Carter V.” Adds Jackson: “It was a natural if I could work it out to get Wayne to deliver the show.” With Wayne manager Mack Maine, who also serves as president of Young Money, Jackson worked it out so the rapper and his crew could fly out to Los Angeles weekly to tape the show in Apple Music’s Culver City studios. Then COVID-19 hit and those plans were thwarted. Instead, Jackson set Wayne up to broadcast from his home base in Miami.