The global launch of Instagram Reels, Facebook’s challenger to TikTok, is imminent. NBC News reported that it will arrive in the U.S. in and over 50 other countries in the coming weeks.
Like TikTok, Instagram Reels lets users make and share 15-second video clips set to a vast catalogue of music. Like TikTok, users can also borrow and remix audio from other people’s videos. And, like TikTok, users could see their clips go viral in a “Featured Reels” section of the most popular videos. Facebook first launched Reels in Brazil last November and expanded it to France and Germany last month. It launched in India last week — just days after India banned TikTok and more than 50 other Chinese apps citing privacy and security concerns. Facebook will launch Reels in the United States, the United Kingdom, Japan, Mexico and roughly 50 other countries. Users will be able to access Reels through a new icon at the bottom of their screen in Instagram and post Reels to Instagram Stories.