Apple became the first company with a US$1 trillion market cap on Thursday, and CEO Tim Cook marked the occasion with a memo to employees for helping reach the milestone. Cook called the event a “Significant milestone,” and went on to say products and customers are more important than a number. He said,
Financial returns are simply the result of Apple’s innovation, putting our products and customers first, and always staying true to our values.
It’s true: Without products like the iPhone, and incredibly loyal customers, Apple wouldn’t be where it is today.