A new report claims Apple Music is getting a big price cut in time for the holiday season with the regular US$9.99 a month deal dropping to $7.99. The family package pricing will drop, too, assuming the tenuous report is right.
According to industry sources working closely with Apple and its streaming music program who spoke with Digital Music News, the standard $9.99 price will drop to $7.99, and the family plan will drop from $14.99 to $12.99. The student rate will remain unchanged at $4.99.
Apple will reportedly continue to offer a three month free trial for new subscribers.
Less expensive monthly subscriptions would help make Apple Music more competitive, and is likely something Apple wants to see happen. Unfortunately, Digital Music News doesn’t have a strong track record with insider Apple news, which means this price cut isn’t a sure thing. The sources are also people outside of Apple, and without knowing who they are, it’s impossible to say how privy they are to the company’s plans and time tables.
That said, lowering Apple Music’s monthly subscription to $7.99 would match Amazon’s Music Unlimited pricing for Prime subscribers. Apple may not be too concerned about price matching for other products, but has always advocated for more affordable pricing in music. Pushing down Apple Music’s monthly subscription fits nicely with that plan.
The holiday season is fast approaching, so we’ll know soon if Digital Music News has a reliable source.