Apple will kick off its first product wave of 2026 with a three-day run of announcements starting March 2 and ending March 4, closing with what the company calls a special Apple experience in select global cities. This will not follow the usual keynote format, but the scale suggests a packed lineup with multiple hardware updates and possibly new software and chips.
The schedule points to consecutive unveilings on Monday, Tuesday, and Wednesday, with the final day focused on hands-on sessions in cities such as New York, London, and Shanghai. Apple has not announced a livestream, and the invite clearly labels the gathering as an “experience,” not an event, signaling a different rollout strategy this time.
In this week of the Power On newsletter, Bloomberg’s Mark Gurman outlined what to expect and described the week as a “three-day flurry of announcements.” He reported that Apple will introduce “at least five products” spanning hardware, software, and chips.
“There will be unveilings on Monday (March 2), Tuesday (March 3) and Wednesday (March 4), with Apple using that final day to offer hands-on impressions of what it introduced.”
Products in the Pipeline
Gurman says a new low-cost MacBook is “very likely” to debut, noting that the rumored colors appear in Apple’s invite graphic and that Apple would not host hands-on sessions without a meaningful redesign. He also expects updates across major product lines that are currently running low on retail supply.
Products expected in spring 2026 include:
- New low-cost MacBook
- iPhone 17e
- MacBook Pro with M5 Pro and M5 Max chips
- M5 MacBook Air
- iPad Air with M4 chip
- Entry-level iPad with A18 processor
- Refreshed Mac Studio
- Studio Display 2
Retail sources indicate that inventory for the iPhone 16e, M3 iPad Air, M4 MacBook Air, and M4 Pro and Max MacBook Pro models has dried up, reinforcing expectations of imminent updates. Gurman also notes that Apple could use this window to introduce new software features or custom silicon, meaning the total number of hardware launches may stay close to five.
If this plan holds, Apple will open 2026 with a steady stream of announcements rather than one headline keynote, setting the tone for a busy product cycle ahead.
