Apple Watch Dominates Smartwatch Market Despite Losing Ground to Rivals

2020 summer Apple Watch bands

Smartwatch shipments increased by 12 percent year-on-year in the first quarter of 2020. While the Apple Watch still dominates, it lost some market share the first three months of the year.

2020 summer Apple Watch bands

Apple Watch Still Market Leader, But Shipments Fell in Q1 2020

In total, 14.3 million units were shipped despite the COVID-19 pandemic according to data from Canalys. Of those, 5.2 million were Apple Watches. That equates to a market share of 36.3 percent, more than double second-placed Huawei’s 14.9 percent share. The report also noted that “WatchOS gained 4 million new active users during the quarter,” leaving the total installed base at 70 million. While the numbers are good, they do actually mark a downturn for the Apple Watch. Shipments of the device were down 13 percent year-on-year.

Canalys Analyst Vincent Thielke said:

Strong overseas demand for smartwatches helped offset the Apple Watch’s slow performance in Europe and North America, which was due to Apple customers switching their attention to AirPods as a ‘must-have’ accessory. Notably, Samsung and Garmin increased Q1 sell-in to these markets. Elsewhere, Apple and Huawei captured the greatest number of new users.

For the first time, North American sales account for under a third of global smartwatch shipments in Q1 2020. However, shipments in China grew 66 percent.

One thought on “Apple Watch Dominates Smartwatch Market Despite Losing Ground to Rivals

  • I found it interesting that Fitbit lost even more ground than Apple did. It used to be their field, now they seem to be way down the list, fourth place. I wonder if Fitbit is going to replay the BlackBerry story.

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