Danish shoppers are turning to their phones to push back against the United States after a dispute linked to Greenland. In a short time, apps that help people avoid American products shot to the top of the App Store. The movement reflects a wider mood across Denmark and nearby countries, where many consumers now want to show their anger through what they buy and what they refuse to buy.
TechCrunch reported the surge, noting how two apps called NonUSA, also known as UdenUSA, and Made O’Meter climbed the charts in Denmark. The same App Store also serves Greenland, so the trend spreads across both places.
Boycott apps take over the charts
These two apps let users scan a product’s barcode to check where it comes from. If the item links to American companies, the apps flag it and suggest local Danish options instead. Made O’Meter presents itself as a grocery helper that focuses on “transparency in global supply chains.” NonUSA takes a stronger stance and openly tells users to avoid American owned brands.
One line from NonUSA’s App Store page makes that clear. It says, “UdenUSA helps you identify and avoid American products in your everyday life. With our intuitive scanning feature, you can easily check whether a product is American owned and find Danish alternatives.”
Data from Appfigures shows how fast this trend took off. NonUSA jumped from No. 441 on January 9 to No. 1 in just days. Made O’Meter also entered the top ten, reaching around No. 5 on the App Store.
The surge lines up with growing political tension over Greenland. Many Danes see recent US actions and comments as a threat to their country and its territory. As a result, some people have canceled trips to the US and dropped subscriptions to American streaming services. Now they also want to keep American brands out of their shopping baskets.
The numbers look large, but Denmark’s App Store is small. Appfigures notes that it takes only a few thousand downloads in a day to reach the top. Still, daily downloads for these boycott apps rose about 867 percent in a week, which shows real momentum.
Other US based apps like ChatGPT and Microsoft Authenticator still rank high, which adds a layer of irony. Even so, many Danish users accept that contradiction as they try to send a message through their buying choices.
