Apple has pushed back its long slump in China, and you can see the shift clearly through the iPhone 17 lineup. Sales picked up over recent months, and demand stayed firm even before the new models arrived. Now, after launch, Apple is not just recovering. It is setting the pace for the entire market.
Momentum did not build by chance. Counterpoint Research highlights how the iPhone 17 line became the main driver behind this turnaround. As you look at the numbers, a clear pattern emerges. Apple outpaced the overall market, and in turn, pulled it out of decline.
Singles Day sales show real impact
During China’s Singles Day festival in November, the iPhone 17 stood out. Counterpoint Research, along with figures cited by Reuters and data provider Syntun, shows that the model claimed 26 percent of all smartphones sold during the period. Meanwhile, total market growth stayed modest at just 3 percent year over year.
Even so, the difference remains clear. Without the iPhone 17 lineup, the market would have seen a 5 percent drop instead of a small rise. At the same time, Huawei’s share slipped to 13 percent, while Xiaomi followed with 17 percent, both losing ground compared to last year.
So, when you connect the dots, Apple’s performance in China aligns with its recent quarterly outlook. The company expects a strong holiday season, and these figures already point in that direction. As the shopping period continues, you now see why Apple feels confident about what comes next.
