Apple’s iPhone 17 lineup continues to push strong sales momentum, with new data showing a clear rise in demand across global markets, as both unit sales and pricing trends point to sustained consumer interest in Apple’s latest devices.
Bernstein analysts said global iPhone sell-through grew 26% year over year in February, showing strong retail demand, while iPhone 17 unit sales also climbed 20% compared to the iPhone 16 cycle across the same launch window, which highlights consistent upgrade activity among buyers.
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The base iPhone 17 played a major role in this growth, contributing 39% of the increase, while the iPhone 17 Pro Max followed with a 21% share, indicating that both entry and premium segments are performing well at the same time.
Average selling price also moved higher, rising 6.9% year over year in February, and Apple has maintained steady pricing strength since the iPhone 17 launch in September, except for a brief dip in October, which suggests buyers continue to opt for higher-priced models.
China stood out as a key market, where the average selling price jumped 20.2% year over year, adding strong support to Apple’s overall pricing gains during the period.
However, the same report noted that combined iPhone revenue for January and February came in at $35.7 billion, which falls short of earlier expectations of $56.5 billion, showing that strong sales growth has not fully translated into projected revenue levels.
Apple’s broader performance still looks solid, as the company recently reported record iPhone revenue of $85.3 billion in its Q1 earnings, which came in well above market estimates and showed clear year over year growth.
Bank of America analyst Wamsi Mohan added that Apple’s $599 MacBook Neo could expand its presence in the entry-level laptop market, and if it captures even 10% share, it can lift earnings per share by $0.03 in 2026 while adding new revenue streams for the company.
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