Beats 1 DJ Zane Lowe talks about where Apple Music is headed in a new interview. When it comes to Beats 1, Apples radio show, the team found something interesting.
It turns out users are four times more likely to complete an album if they’d pre-added it to their collection, 1.5 times more likely to listen to it again and they listen to music four times longer than other Apple Music subscribers. In short, Apple is trying to build a better hype machine than its rivals to counteract the popular, but depersonalised playlists that have come to dominate music streaming.
Check It Out: Zane Lowe Talks About The Future of Apple Music
