Apple Music Trailer for UK Rapper Stefflon Don Documentary

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Apple Music has a trailer out for a mini series of documentaries on UK rapper Stefflon Don. It’s part of Apple Music’s “Up Next” showcase of up and coming artists. Stefflon Don was born in Birmingham, England, of Jamaican parents, grew up in Holland, and came back to England, where she launched her musical career. Apple Music describes her sound as a mix of UK rap and Jamaican dancehall, and there are two episodes of her documentary on Apple Music now. The trailer below offers a sneak peak.

Watch Apple Music's ’Twas the Night Before Christmas with Gwen Stefani - It's B-A-N-A-N-A-S

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Apple Music has a great animated Christmas video called ’Twas the Night Before Christmas with Gwen Stefani. This animated video explores what might happen if Gwen Stefani caught Santa Clause delivering presents to her house. Warning, it’s totally B-A-N-A-N-A-S. 😏 But seriously, it’s all in service to promoting Gwen Stefani’s new (in October) Christmas album, You Make It Feel Like Christmas, a mix of standards and a couple of new tunes.

Apple Music Channels the Trippy for 'Anthem' Commercial

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Apple Music has a new promo video out, and I love it. It’s called Apple Music Anthem, and it channels what can only be described as the trippy. What’s even better is that all of the imagery is being taken from rock and pop videos, album covers, and iconic imagery from past and present. And all of that imagery is being repurposed in very different ways. Take Sia’s half white, half black wig. It’s there, but it’s on the iTunes to 1/8-notes icon. Drake’s now-iconic dance is in the video, too, but it’s been composited with the iTunes logo, too. In fact, it’s that logo that’s the unifying feature of the spot, and it’s very reminiscent of the sort of thing MTV did in its heyday. In any event, I love this spot.