Zane Lowe Talks About The Future of Apple Music

· · Link

Beats 1 DJ Zane Lowe talks about where Apple Music is headed in a new interview. When it comes to Beats 1, Apples radio show, the team found something interesting.

It turns out users are four times more likely to complete an album if they’d pre-added it to their collection, 1.5 times more likely to listen to it again and they listen to music four times longer than other Apple Music subscribers. In short, Apple is trying to build a better hype machine than its rivals to counteract the popular, but depersonalised playlists that have come to dominate music streaming.

Apple Beta Tests Official Apple Music Web Player

· · Link

Apple is starting to get the hang of what being a services company really means. Charlotte and I have wrote about unofficial web players for Apple Music, and now Apple is beta testing an official one.

To use the new Apple Music web version, subscribers can visit the link beta.music.apple.com and sign in with their Apple ID.

At launch, the service includes many core features, like searching and playing songs from the Apple Music catalog, searching and playing songs from your library (if Sync Library is enabled), accessing your playlists and more.

New Shazam Discovery Playlist for Apple Music

· · Link

Today Apple Music launches the Shazam Discovery Top 50 playlist, which is a weekly global ranking of 50 trending artists.

The chart will be updated every Tuesday and is exclusively available to stream on Apple Music. Artists at the top of the first list include Ohana Bam, A$ton Wyld, Tones and I and Regard…The chart ranks songs that are trending in the U.S. and “over 10 countries”; artists from more countries will be featured soon.

Sounds cool but I hope it’s not filled with hip-hop, because that seems to be Apple Music’s focus.

Apple Music Alternative Playlist Renamed 'ALT CTRL'

· · Link

Apple is slowly rebranding Apple Music, and its latest efforts include renaming the Apple Music alternative playlist to ALT CTRL.

The playlist, which features 50 songs, will change every week. Each song is hand selected by a group of curators. The songs featured have less to do with genre, and more to do with overall feel and themes.

“ALT CTRL, formerly known as The A-List: Alternative, is where you’ll find the best of those new left-of-center tunes.” reads the Editors’ notes on the new ALT CTRL page, “Alternative is more an attitude than a sound—music that colors just a bit outside the lines.”