Taylor Swift’s exclusive Apple Music days are gone, and odds are there wasn’t a dramatic behind the scenes breakup.
Apple’s streaming music execution has been nearly flawless. From all but abandoning the world’s largest and most profitable online music store, to launching a “radio station,” to attracting tens of millions of monthly subscribers, Apple Music has been a huge hit. And two bits of news hit Bryan Chaffin that emphasizes just how good Apple’s execution has been.
It looks like Tidal co-owner Jay Z doesn’t think Apple Music and Spotify are cool any more because he pulled his albums from the streaming music services. It looks like just his original content is gone while collaborations with other artists are still available.
Kanye West has carried the streaming music industry past another milestone. His most recent album, The Life of Pablo, was certified Platinum by the Recording Industry Association of America (RIAA). What’s new and different is that it did so through streams only. Pablo wasn’t made available as a digital download on iTunes or other online music stores. It was instead offered as a streaming product through first Tidal, and then Apple Music, Google Play, Spotify, and other services. Pitchfork reported that Pablo has been streamed a staggering 3 billion times, with 1.5 billion of those streams in the U.S. It’s the U.S. figures that earned it Platinum status, and that certification did not include the copies of Pablo sold direct by Kanye. Streaming music—including Apple Music—are clearly the near-term future of the music industry. Earning Platinum certification through streaming only is symbolic of that tidal shift. It’s also further validation for Apple’s investment in Apple Music.
Drake set a new record for first-day streams with his new album, More Life, which was streamed 89.9 million times on the first day. That was not only a record-setting debut, it crushed Spotify’s first-day totals for the album of 61.3 million streams. That’s significant, because that was itself a record for the larger streaming service.
The rumors about Prince’s works coming to Apple Music during the Grammys proved to be true. His albums joined Apple’s streaming music service on Sunday, finally letting us party like it’s 1999.
Steve Savoca, Spotify’s former vice president of Content, is now part of the Apple Music team. He joined Apple in January and is serving the in same role for Apple Music.
Apple made truck loads of money during its first fiscal quarter for 2017, but that wasn’t the only news from yesterday’s earning report. John Martellaro and Kelly Guimont join Jeff Gamet to share their thoughts on Tim Cook saying the iPhone hasn’t reached maturity yet, plus they look at the news that Prince’s music is coming to Apple Music.
Sprint now owns 33% of Tidal, and its cell service subscribers are going to get some exclusive content out of the deal. Dave Hamilton and John Martellaro join Jeff Gamet to sort out what the deal means, plus John explains how our Apple Watches could eventually become our personal medical monitors.
Sprint wants in on the streaming music game, so it just bought 33% of Tidal. The deal gives Sprint access to what they’re calling exclusive content available only to their subscribers, and it gives Tidal the financial boost it’s been looking for.