Apple is Converting Mac Pro From a Fad to a Monster Graphics Platform

· · Editorial

Capt. Picard and Lt. Cmdr Data.

In 2008, the venerable cheese grater Mac Pro was designed for Apple customers who needed high end performance and expandability. In 2013, Apple shifted gears and saw the Mac Pro as an iconic desktop system with great performance if one shared the company’s vision for both industrial design and OpenCL. Now, it appears that Apple sees the Mac Pro as a platform that will support its future initiatives. Can Apple hold to that pattern? That abiding faith in high end computation and visualization? A new trademark filing suggests Apple now sees the light.

Dear Facebook, Snuff Films Aren't 'Content'

· · Editorial

Facebook Angry Emoji

I have a message for Facebook: snuff films aren’t “content.” Videos and streams of humans murdering other humans aren’t “content.” Any outlook that considers such videos “content” is morally bankrupt, and Bryan Chaffin believes it is rooted in a business mind-set that sees all of our lives as product to plunder.

Emergence of Robots Will, Remarkably, Force a Change in iPad Design

· · Editorial

Apple using internal magnets to attach Apple Pencil 2 to iPad Pro

The iPad was developed, in the Macintosh era of maturity, as a simpler alternaive for content consumption. It nicely eliminated the headaches of PC complexity and security concerns. Today, things are radically different, and the need to be able to create content and generate personal revenue is much more pressing than when the iPad was first conceived nearly a decade ago.

That Time Tim Cook Spanked Uber CEO Kalanick for Breaking the Rules

· · Editorial

The Uber App on an iPhone

You ever hear the one about Tim Cook bending Uber CEO Travis Kalanick over his knee and spanking him? It happened in 2015, but went unreported until Monday. The New York Times offered an account of Tim Cook threatening to pull Uber’s app from the App Store if it didn’t stop behaving like a spoiled bully on at least one front. And, according to the story, Mr. Kalanick cried uncle.

Why Apple Should Eventually Build Family Service Robots

· · Editorial

Bluefrogrobotics Buddy

Several things have become clear regarding AIs in our lives. There is little regulation. AIs can be manipulated in clever ways. Small devices like Google Home and Amazon Echo have very indirect business models so that they can be priced for the middle class, but have hidden drawbacks. John wonders where all this will lead with family service robots if Apple doesn’t step in and do it right.

Apple and the OODA Loop Problem

· · Editorial

Apple Park, Apple's new San Jose headquarters, opens in April 2017

From time to time, we hear about an organization, enterprise or government, that makes a seemingly bizarre decision. There are many reasons for that, but a notable one in the technology world relates to how humans make decisions. And the classic OODA loop. John explains with examples from Apple.

The Most Important Word Apple Used in its Mac Pro Announcement

· · Editorial

Apple announces a redesigned Mac Pro is in the works

By now, you’ve read the news. Apple’s Phil Schiller, Craig Federighi, and John Ternus briefed five technical journalists on plans to develop a new Mac Pro, likely to be delivered in 2018. John Martellaro noted that Apple’s Phil Schiller used a very important word, twice, vital to this new Mac Pro. John’s analysis follows.

Apple Answers Laptop Complaints with iPad Spots

· · Editorial

Screenshot from iPad Pro— Light and powerful

Apple published two new commercials in its iPad Pro series addressing laptop complaints. In case that reads too smoothly and it didn’t smack you upside the head, as we said when I was a wee lad, Apple is answering complaints about laptops with the iPad Pro. Not with MacBook Pro. Or MacBook. Or the legacy MacBooK Air that is still being sold. No, Apple is answering laptop complaints with an iPad Pro promotion.