Why Some High-Profile Hires Don’t Thrive at Apple

· · Editorial

Apple Campus 1 (AC1)

Recently, a high profile executive, Yoky Matsuoka, left Apple for unknown reasons. Often, the temptation is to surmise that a departure of any given executive at Apple is a sign that Apple is losing interest in a particular technology. However, that’s not always the case. Sometimes, certain high-powered people have to leave for personal reasons. Or perhaps they just didn’t realize what they got themselves into and decide that the Apple culture isn’t for them. John explores the various scenarios based on his experience.

How Tribal Warfare Caused Apple’s Loss of Gloss

· · Editorial

Tribal flames.

Modern tribes are groups formed of one mind held together by their beliefs and easy, fast communication. They work to obtain a voice in the community and are often at war with each other or Apple over some technical topic. Apple tends to dismiss these tribes and focus on the customer, but tribes can have an influence too. Understanding Apple’s intentions and vision against the torch of the tribes is a tricky process. John explains.

That Time Apple Patched 3 Zero Day Exploits in Just 10 Days [Update]

· · Editorial

The Spying Eye Waiting in Every Device

Vanity Fair has a great piece about zero day exploits, the black market for selling them (to mostly governments, including repressive regimes), how they’re used to spy, and how the whole thing came to be. The story, which is quite long, is built around a particular piece of sophisticated spyware discovered by a couple of researchers, and Apple’s “engineering feat” that patched against the exploits in just ten days.

Apple’s Tradition of Always Building the Best Doesn’t Fit with Current Apple TV

· · Editorial

4th gen Apple TV with Siri

Apple was, it seemed, somewhat late with the 4th generation 1080p Apple TV that shipped in October of 2015. Not delivering at 4K device at that time could be forgiven because High Dynamic Range (HDR) specs hadn’t been formalized during its development. But for the holidays of 2016, most all the 4K/UHD TVs have HDR. The new Roku has HDR. So what is Apple thinking?  John, as always, ponders the situation.

PSA: Please Vote

· · Editorial

People in voting booths

Howdy folks. We haven’t messed about too much with the election at TMO, but today is Election Day. That means you should vote. Whomever you support, whatever you think of the choices, you should vote. From local elections to state-level positions, to the Congress, to the President—the ability to vote is one of the greatest gifts we have. Exercise your right to do so. Please.

The Benefits of a 32GB Mac For Average Users

· · Editorial

I didn’t think the difference between 16GB and 32GB would matter for my every day use. Sure, I’m a geek, but I’m not involved in graphic design or video editing. In the course of a normal day I don’t really run any pro apps. When I upgraded my 2014 27″ Retina iMac from 16GB to 32GB a few months ago, however, I experienced a dramatic shift in my computing life. No longer was my Mac paging out to swap all the time, no longer were apps slow to launch, and no longer was I regularly pushing against the limits of my Mac’s RAM.

Apple’s ‘Hello Again’ Event Wasn’t About the Mac After All

· · Editorial

2016 MacBook Pro

During Apple’s “Hello Again” event, Apple spent an hour and 25 minutes talking about several cool things. The new MacBook Pros are very nice—but they were the only major Mac announcement.  In contrast, the event tagline suggested that Apple would say something important about the “Mac” as a product. Instead, the vacuum persisted and Apple elected to take a stand, instead. on how it sees the MacBook Pro catering to the pro market with the Touch Bar.

Apple Will Likely Let the 2013 Mac Pro Quietly Die

· · Editorial

There was a time when Apple was into powerful headless Macs for technical professionals. Those who wanted their own multiple displays and great expandability. Lately, Apple seems to have lost interest in that market and focussed on mobility. There is a smattering of hopeful signs, but John Martellaro thinks the Mac Pro is headed for the annals of Apple history.