Siri is just good enough that it makes us think about where it could go next. John asks the tough questions.
Aside from investors who are accustomed to reaping a profit from their investment, it’s actually good for customers to worry about Apple’s health.
If Apple execs really want to alleviate their firm’s dependence on iPhone sales, they should grow their media offering.
The business approach to and pace of modern technological change is showing up as paralysis and depression, especially amongst our youth. Eventually, something has to give.
Not only do these signals not cause cancer, they are unable to do so without rewriting what we know of physics and biology. Here’s why.
John had macOS Mojave running on his MacBook all along, but the holidays brought the opportunity to upgrade his production Mac to Mojave as well. He had some interesting experiences.
Andrew has finally created a universal file naming scheme, something he has been working on for a while. Here’s how he did it.
Andrew recently bought an 11-inch iPad Pro. Here’s why he bought one and where it fits into his computing life.
Just because a focus of Apple is making metric boatloads of money doesn’t mean that worthy projects that surprise and delight the customer must remain off the table.
We’ve seen data breaches happening left and right lately, and someone should tell Silicon Valley that getting hacked isn’t a competition.
After what looked to be a rather bleak year in terms of new Apple products, the company came out swinging this fall with a strong overall lineup of Macs, iPads and iPhones. John sizes up Apple’s prospects.
Something is happening with the iPhone XR. No one except Apple knows for sure what the sales numbers are relative to the XS family. But interesting questions are being posed.
College is fundamentally different from secondary school. Students are more on their own. This is where Apple could make a difference with an education AI.
Some reviews are dismissing the iPad Pro as “not a real computer.” Kelly calls shenanigans on the definition of the mythical “real” computer.
After 13 years with The Mac Observer it’s time for me to hang up my Managing Editor hat and move on to new adventures and experiences.
It takes awhile before a trend in sales becomes definitive. The Mac’s downward unit sales for each Apple fiscal year are showing a trend now.
During Apple’s Q4 Financial Results Conference Call, it was announced that, staring with the December quarter, unit sales will no longer be reported.
How this change will be received by investors remains to be seen.
Apple’s October 30 event in New York wasn’t just a set of new product announcements. Rather, it was a challenge to its customers to ponder how they’ll use these new tools creatively.
The number of women was as notable as the new products at Apple’s event on Tuesday.