Ken Segall: What Has Apple Been Doing All These Years?

· · The Back Page

Time in the Apple Trash

“That’s it? You could have done this one day after our last meeting. What have you been doing for the past two weeks?” That’s Steve Jobs after many presentations from his employees, according to Ken Segall, an ad exec who worked with Apple and Steve Jobs. In a blog post, Mr. Segall used that to succinctly and accurately (to me) capture the frustrations many Mac fans have about Apple.

A Fascinating, Realistic Glimpse: What Would Steve Jobs Have Done?

· · Particle Debris

Steve Jobs

It’s seldom convincing to pretend to know what Steve Jobs would have done in any situation were he alive today. We have general ideas, but invoking him as a cloak of authority is fraught with problems. On the other hand, when someone intimately familiar with Steve Jobs makes an astute observation, it’s worth a read. John Martellaro found one of those insights and highlights it.

The NHTSA May Have Required Apple to Open Up Its AI Research

· · Editorial

Autonomous car concept

Right after Apple revealed more of its plans to the U.S. Government regarding its autonomous car project, we learn that Apple is going to break with tradition and start publishing its AI research.  This is an interesting sequence of events.  John speculates on what may have been the cause of Apple’s more open approach.

Why Some High-Profile Hires Don’t Thrive at Apple

· · Editorial

Apple Campus 1 (AC1)

Recently, a high profile executive, Yoky Matsuoka, left Apple for unknown reasons. Often, the temptation is to surmise that a departure of any given executive at Apple is a sign that Apple is losing interest in a particular technology. However, that’s not always the case. Sometimes, certain high-powered people have to leave for personal reasons. Or perhaps they just didn’t realize what they got themselves into and decide that the Apple culture isn’t for them. John explores the various scenarios based on his experience.

Apple’s Computing Future Could Be the Reverse ToasterFridge

· · The Back Page

iPhone and MacBook

Jean-Louis Gassée has an excellent piece on the future of desktop and mobile operating systems. It includes some lore—including that time Apple tried to buy a a code dump of BeOS from Palm—and some interesting speculation on the future. Both are well worth your time, and it got me thinking about an old interview of Steve Jobs from the mid-1990s. Think: the Reverse ToasterFridge.

How Apple Might be Our Last Hope Before the Internet Dies

· · Particle Debris

Censorship

Companies exist to make money. But when wealth beyond dreams, at any cost, is the driving force behind internet business, chaos results. Big tech companies have great power. How they use that power and their own sense of what constitutes ethical, disciplined behavior might all that’s left before the free internet and its free people are no more. Apple is leading the way, but cannot do it all.

How Tribal Warfare Caused Apple’s Loss of Gloss

· · Editorial

Tribal flames.

Modern tribes are groups formed of one mind held together by their beliefs and easy, fast communication. They work to obtain a voice in the community and are often at war with each other or Apple over some technical topic. Apple tends to dismiss these tribes and focus on the customer, but tribes can have an influence too. Understanding Apple’s intentions and vision against the torch of the tribes is a tricky process. John explains.

That Time Apple Patched 3 Zero Day Exploits in Just 10 Days [Update]

· · Editorial

The Spying Eye Waiting in Every Device

Vanity Fair has a great piece about zero day exploits, the black market for selling them (to mostly governments, including repressive regimes), how they’re used to spy, and how the whole thing came to be. The story, which is quite long, is built around a particular piece of sophisticated spyware discovered by a couple of researchers, and Apple’s “engineering feat” that patched against the exploits in just ten days.

When Your Mac Acts Up, Try This First

· · Dr. Mac's Rants & Raves

If you see Safe Boot in the upper right corner of your screen, it worked; if not, try again.

Dr. Mac prescribes a pair of painless, safe, and relatively quick procedures that can often fix whatever’s ailing your Mac and save you a trip to the Genius Bar. His experience is that these two techniques fix many types of wonkiness in ten minutes or less.