John has a new iPhone XS Max. He loves it. It’s not too big. He explains.
A Story: When is macOS Not Really macOS?
Apple calls its Mac operating system macOS. But what does the OS think of itself?
Why I Think Optimize Mac Storage is Infuriating
When you turn it on, it automatically deletes things when your Mac is running low on space. But it angers Andrew.
It May be Awhile Longer Before Apple Watch Can Divorce from iPhone
Many an Apple customer, and maybe even Apple itself, dreams of making the Apple Watch independent of the iPhone someday. But it won’t happen any time soon.
What the Surge in Apple Watch Popularity Says About Our Culture
The Apple Watch Series 4 appears to have tapped into an emerging cultural theme. And it will accelerate. John explains the significance.
The Apple Watch is Now the Intelligent Guardian of the Galaxy
During Apple’s September 12 iPhone event, the company’s COO, Jeff Williams, said that “The Apple Watch has become the intelligent guardian of your health.” There is more to that statement than meets the eye.
4 Vastly Different Perspectives to Expect on the New iPhones
iPhone buying advice is hard because people have a wide variety of communication needs. And feelings about Apple. That’s why you’ll see so many opinions from so many different authors. John helps us psych up for that.
Facebook's Assault on Democracy Foretells AI Future
Everyone assumes that the full technological panoply of AI will be judiciously monitored, regulated and contained for the public good. Right. Just like Facebook handled outsider misinformation.
iPhones Are Very Expensive These Days and Will Get More So
Last year, Apple introduced the iPhone X which starts at US$999. This caused quite a ruckus, but customers made it Apple’s top selling iPhone. This trend isn’t going to change.
What We Might Get From Apple's New Mac mini Pro
A solid report from Bloomberg’s Mark Gurman suggests that a new Mac mini may be imminent. But it probably won’t bear any semblance to its predecessors. John has some ideas.
What Apple May Be Up To With the New MacBook Air
The MacBook Air has turned out to be an odd but interesting product. John sizes up the latest reports about a next generation model coming soon.
What to Expect From the Next Apple Watch, Series 4
The rumor mill is full of predictions about the next Apple Watch, Series 4, which may well be announced in September, 2018. John sizes up the possibilities.
In An Era of Anti-Social Media, Apple's Values Are Having an Impact
Recently, we’ve seen a more visible impact of Apple’s values in the social life of America. John likes what he sees.
We Are Emotionally Attached to Apple, and it Shows
Apple knows how to press our emotional buttons in certain, honorable ways. It dictates how we react to the company in our purchases. This is a Good Thing.
Apple to Cut Apps from iTunes Affiliate Program Because Discovery Will Rock in iOS 12 and macOS Mojave
Concerned about it’s bottom line, Apple found a way to boost Services earnings by no longer thanking publishers for spreading the word about apps in the App Store.
If Programming Languages Were Cars, Which Would They Be?
The school fall semester starts soon, and so, for many students, it’s time to think about programming languages they might want to learn. But which?
How Apple Could Use NFC to Improve the HomePod Experience
Andrew Orr came up with an idea to improve the HomePod experience. It involves using NFC to enable multi-user support.
It's Still Too Early to Buy a 4K Blu-ray Player
Many consumers who have made the jump to 4K/UHD TV, or plan to do so, may be considering a companion 4K Blu-ray player. John thinks it’s still too early to consider that.
How Apple's Tim Cook Avoided the Trap Other CEOs Fell Into
A recent article reminds us how powerful the influence of Steve Jobs has been on Tim Cook. It remains today.
Dear Apple, Please Don't Give Up on iBooks Publishing
Andrew interviewed Bradley Metrock, CEO of Score Publishing. He shares Andrew’s enthusiasm for Apple Books, and feels that Apple isn’t doing enough to make it the best platform for authors and readers.
