The Apple Watch Ultra 4 is already drawing interest from runners, divers, hikers, and anyone who pushed the Ultra 3 to its limits. After the Ultra 3 added FDA‑cleared hypertension notifications and a new Sleep Score, the path forward is clear: deliver smarter health insights, squeeze out more battery life, and refine the design while preserving the features that make the Ultra line the default “go anywhere” Apple Watch.

Leak points to Apple’s iPhone Fold using A20 Pro on TSMC 2nm, alongside iPhone 18 Pro models, promising faster performance and efficiency.

Apple reportedly shows interest in acquiring Warner Bros. Discovery’s vast film and TV library to expand Apple TV’s catalog and strengthen its streaming lineup.

A viral Reddit mockup reimagines iPhone 17 Pro Max colors with iridescent, deep black, and pink finishes, fans say Apple’s lineup would sell out instantly.

iPhone users want Apple to add an option for clear-colored icons, blending the new Liquid Glass look with color and better visibility.

Apple CEO Tim Cook’s viral cameo with a custom Labubu figurine lit up Chinese social media and sent collectors into a frenzy. There’s no official partnership—yet—but it raised a real question: if Apple ever worked with Pop Mart’s Labubu, what would that look like?

A former Apple employee named Sam Sung went viral after his business card spread online, forcing him to change his name.

Ninth Circuit signals openness to Apple’s appeal over App Store contempt, focusing on reasonable commissions and scope of Judge Gonzalez Rogers’s injunction.

Apple may skip iPhone 19 and jump to iPhone 20 for the iPhone’s 20th anniversary in 2027, mirroring how it aligned iOS 26 with calendar years.