If you use an iPhone in the European Union, the tracking box you tap away on every new app is being rewritten, and the Settings switch behind it gets a longer name. Apple told developers on September 16 that beginning with iOS 27.2 and iPadOS 27.2, apps in the EU can use an alternative version…
App Tracking Transparency
Apple Faces £2 Billion UK Lawsuit Over App Tracking Transparency, Filed September 3
A new claim filed at the UK’s Competition Appeal Tribunal on September 3, 2026 alleges that Apple’s App Tracking Transparency framework held outside app developers to stricter rules than Apple applied to its own services, at a cost the claim puts as high as £2 billion. The tribunal has not certified the claim and nothing…
App Tracking Transparency: What Apple's Prompt Actually Blocks, As Documented
App Tracking Transparency requires an app to ask permission before linking data collected inside it with data collected by other companies’ apps or websites, for advertising or for sharing with data brokers. Apple has published exactly what that permission does and does not cover, and the two are narrower than the feature’s name suggests. Apple's…