Apple’s new business terms for apps in the European Union take effect Thursday, October 1, 2026, which by September 12 leaves developers under three weeks to act. Apple’s own pages point to four things to check before then: sign the updated developer agreement, choose payment options with a 12-month lock-in in mind, confirm marketplace eligibility…
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Apple's EU Link-Out Rule: Only Sales Within 7 Days of a Tap Face a Commission
Under Apple’s new EU business terms, effective Thursday, October 1, 2026, a purchase made after a customer taps a link out of an app counts toward Apple’s Store Services Commission only if it happens within 7 days of that tap. Apple’s developer support page states the window as a flat number, with no separate figure…
Apple's New EU App Store Terms Lock In Payment Choices for 12 Months
Apple’s new EU business terms, effective Thursday, October 1, 2026, require a developer to select its payment options for the European Union and keep that selection in place for 12 months. The choice covers Apple In-App Purchase, alternative in-app payment processing, linking out to the web, or a combination of those, and Apple’s developer support…
Apple's EU Marketplace Rules: The $1,000,000 Letter of Credit Requirement Explained
From Thursday, October 1, 2026, a company qualifies to run an alternative app marketplace in the European Union, or to distribute an app from its own website, if it meets any one of seven tests Apple lists on its developer support page. One of those seven is a letter of credit of USD 1,000,000, a…
Apple's New EU App Store Terms Take Effect October 1: The Full 26/20/15/5 Rate Card
Apple’s new business terms for apps distributed in the European Union take effect Thursday, October 1, 2026. The change replaces the Core Technology Fee with a flat 5 percent Core Technology Commission, eliminates two other fees outright, and folds everything into a single rate card of 26, 20, 15 and 5 percent depending on how…