With Mac and PC Designs Mature, Computational Power is Sexier

· · Editorial

Modernistic speedometer. The need for Mac speed.

The designs of desktop and laptop PCs and Macs have reached a plateau.  There’s not much more to be done. But user hunger for computational power never ceases. While Apple has traditionally focused on design, it may be time for Apple to, instead, dwell on sheer computational power, an enduring addiction for everyone.

Apple is Converting Mac Pro From a Fad to a Monster Graphics Platform

· · Editorial

Capt. Picard and Lt. Cmdr Data.

In 2008, the venerable cheese grater Mac Pro was designed for Apple customers who needed high end performance and expandability. In 2013, Apple shifted gears and saw the Mac Pro as an iconic desktop system with great performance if one shared the company’s vision for both industrial design and OpenCL. Now, it appears that Apple sees the Mac Pro as a platform that will support its future initiatives. Can Apple hold to that pattern? That abiding faith in high end computation and visualization? A new trademark filing suggests Apple now sees the light.

Why Apple Will Be Using Xeon CPUs in This Fall's "Pro" iMac

· · Analysis

Intel's Xeon logo.

Recently, we learned that Apple may be seriously considering the use of a Xeon CPU in its so-called “server-grade” iMac planned for later this year. There are good technical reasons why the use of the Xeon has entered the discussion in what has traditionally been considered a consumer iMac—in contrast to the Mac Pro which has had Xeons all along. John explains.

A Very Nice Concept Video for Apple's Next Mac Pro

· · Cool Stuff Found

There will be many challenges for Apple as it designs the next generation Mac Pro. It will have to present with Apple’s unique design language, but the form will also have to follow the function as a modular device. For the practical minded user. The low end will have to be affordable, but it will also have to support the very best CPU/GPU/ and bus architecture. Here’s a concept video that pays homage to the (2008-2012) Mac Pro, has a modest desktop footprint, and still looks like it would be big enough to contain kind of power we drool for. Amazingly, it reminds me of HP’s Z2 Mini as well.

A Very Nice Concept Video for Apple’s Next Mac Pro

Apple and the OODA Loop Problem

· · Editorial

Apple Park, Apple's new San Jose headquarters, opens in April 2017

From time to time, we hear about an organization, enterprise or government, that makes a seemingly bizarre decision. There are many reasons for that, but a notable one in the technology world relates to how humans make decisions. And the classic OODA loop. John explains with examples from Apple.

The Most Important Word Apple Used in its Mac Pro Announcement

· · Editorial

Apple announces a redesigned Mac Pro is in the works

By now, you’ve read the news. Apple’s Phil Schiller, Craig Federighi, and John Ternus briefed five technical journalists on plans to develop a new Mac Pro, likely to be delivered in 2018. John Martellaro noted that Apple’s Phil Schiller used a very important word, twice, vital to this new Mac Pro. John’s analysis follows.

Apple Throws a Mac Pro Hail Mary, Promises Redesigned Model Coming

· · Analysis

Apple announces a redesigned Mac Pro is in the works

With the Mac Pro pushing four years old and concerns Apple is abandoning the pro market, the company did something very out of character: It announced a totally redesigned Mac Pro is in the works, along with a pro display. The Mac Pro is getting a minor speed bump today, too. Looks like it’s damage control time in Cupertino.

HP Caters to Creative/Tech Pros with Z2 Mini PC

· · In-Depth Review

HP Z2 Mini

Hewlett-Packard’s new Z2 Mini is a next generation PC. With an option for a fast Xeon CPU, strong M620 graphics than can drive four 4K displays, 32 GB of RAM and a 256 GB SSD on the M.2 bus and room for an additional internal hard disk, it’s a small, beautiful, powerhouse that’s aimed at creative professionals. And it won’t make your credit card melt. John Martellaro offers his perspectives in this occasionally geeky and unconventional review.