Apple is making a push into original video content for Apple Music with Planet of the Apps and other shows. John Martellaro and Dave Hamilton join Jeff Gamet to look at how reality TV fits in with Apple’s plans. They also look at the state of personal privacy with smart TVs and more.
Apple’s reality TV series Planet of the Apps is coming this spring and the first trailer giving us a glimpse into the show is out. It features Jessica Alba, Gwyneth Paltrow, Gary Vanderchuk, and Will.i.am teaming up with app developers who make it through an escalator pitch phase to work towards landing US$10 million in funding and a featured spot on the App Store. Planet of the Apps will stream on Apple Music without commercials, and could give us an interesting behind-the-scenes look into the app development process. Still, based on the trailer—and keep in mind I’m not the reality TV demographic—Carpool Karaoke sounds a lot more interesting.