Examining Apple's Recycling Ambitions

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Maddie Stone wrote a great dive into Apple’s recycling ambitions and the company’s quest to some day stop mining resources.

For a company that sells over 200 million smartphones a year, along with millions more tablets and computers, achieving what sustainability wonks call a “circular economy” will amount to a complete overhaul of everything from how Apple devices are manufactured to what we do with those devices at the end of their lives…The question is whether that’s a future Apple truly wants—or one that its investors will allow.

New Apple Cartoon Looks at the Liam Recycling Robot

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Apple launched a new video called “Earth Day 2017 — Does my iPhone believe in reincarnation?” It’s part of the cartoon series the company started on Earth Day earlier in May, but this one takes a look at Liam. That’s Apple’s purpose-built recycling robot that pulls iPhones apart so the components can be reused. I like this series of environmentally-themed cartoons. They’re fun, interesting, and informative. Lisa Jackson, Apple Vice President Environment, Policy and Social Initiatives, tweeted the video Thursday.