Apple uploaded a new video promoting the iPhone Trade-In program with the tag line “Do one last great thing with it.”
Andrew Orr and John Martellaro join host Kelly Guimont to discuss Apple’s plan to minimize environmental impact, and the new supplier responsibility progress report.
Maddie Stone wrote a great dive into Apple’s recycling ambitions and the company’s quest to some day stop mining resources.
For a company that sells over 200 million smartphones a year, along with millions more tablets and computers, achieving what sustainability wonks call a “circular economy” will amount to a complete overhaul of everything from how Apple devices are manufactured to what we do with those devices at the end of their lives…The question is whether that’s a future Apple truly wants—or one that its investors will allow.
The new instant credit makes it much faster to buy the products you want while using your old devices to offset the cost.
iPhone is the culmination of Apple’s ideals on privacy, recycling, energy efficiency, and more.
Apple launched a new video called “Earth Day 2017 — Does my iPhone believe in reincarnation?” It’s part of the cartoon series the company started on Earth Day earlier in May, but this one takes a look at Liam. That’s Apple’s purpose-built recycling robot that pulls iPhones apart so the components can be reused. I like this series of environmentally-themed cartoons. They’re fun, interesting, and informative. Lisa Jackson, Apple Vice President Environment, Policy and Social Initiatives, tweeted the video Thursday.