In 2008, the venerable cheese grater Mac Pro was designed for Apple customers who needed high end performance and expandability. In 2013, Apple shifted gears and saw the Mac Pro as an iconic desktop system with great performance if one shared the company’s vision for both industrial design and OpenCL. Now, it appears that Apple sees the Mac Pro as a platform that will support its future initiatives. Can Apple hold to that pattern? That abiding faith in high end computation and visualization? A new trademark filing suggests Apple now sees the light.
Apple has hired another expert in the fields of augmented reality (AR) and virtual reality (VR). Bloomberg reported that Apple has hired Jeff Norris, an 18-year veteran of the National Aeronautics and Space Administration (NASA).
Dr. Mac was in Germany last week, where he found six cool tech things, including his first encounters with Microsoft’s HoloLens Augmented Reality (AR) headset and HTC’s Vive Virtual Reality (VR) headset, plus robots galore, a very cool drone, and more.
Tim Cook reiterated his interest in both virtual and augmented reality this week, but argued that augmented reality has the potential to be a much larger deal than VR. So, with dozens of tech firms from Valve to Samsung to Facebook to Microsoft jumping in, what is Apple waiting for?