The RusMoloko farm is experimenting with giving cows VR headsets. They claim it can reduce anxiety and thereby increase milk production.
“Examples of dairy farms from different countries show that in a calm atmosphere, the quantity, and sometimes the quality, of milk increases markedly,” it read.
Researchers will examine the effects of the programme in a long-term study. The developers reportedly hope to expand the project if positive results continue.
Apple has filed four patents regarding a mixed reality sensory system to be used with a headset, and today a fifth patent was published.
Stanley Milgram’s most famous experiment involved taking random people and telling them to electrocute someone who they thought got wrong answers on a quiz. Now there’s a virtual reality version, and the results prove insightful.
During the experiment, participants quizzed a virtual character. A correct answer meant they could move on, while an incorrect answer meant the human participant had to administer a virtual electrical jolt. The scientists noticed that participants sometimes tried to feed the virtual avatar the correct answer by pronouncing it louder — in hopes that they wouldn’t be told to shock them.
You can now build a Nintendo Labo VR headset, the company announced recently. It will go on sale April 12.
HTC showed off a new eye-tracking tech in its Vive VR headset line. Vive is aimed at the VR world, rather than the AR world being targeted by Apple, but AR and VR are kissing cousins, and this is interesting. The idea is simply that the headset can track your eye movements, which can then be used to activate menu and navigation controls. I think Apple is right to focus on AR, but there is obviously a big future in VR, too, and if HTC can bring this to market, it will make them a real player in that space. TheNextWeb has a good writeup from CES on this:
The biggest splashes came in the form of the new Cosmos hardware (an Oculus Go/Quest competitor) and a new eye-tracking system to be debuted in an update to the Vive Pro called “Vive Pro Eye.” Eye-tracking is a big deal for VR. The Vive Pro Eye, according to HTC, will accurately monitor users’ eye movements inside the headset.
Check out this amazing video from Motion Magic, a Chinese digital arts firm. They turned Vincent Van Gohg’s Starry Night into a VR scene, and made this video walk-through of that scene. It essentially turns the painting into a 3D work of art, and I think it’s beautiful.
A science YouTuber who pulls science stunts, has apparently been secretly working for Apple. Specifically, a special projects group.
Mr. Rober is known to his 3.4 million YouTube subscribers for his science-related videos, but starting in 2015, he went to work for Apple, apparently on a virtual reality project.
Now that summer is here and school is out, your kids might be wanting some stuff to do.
Apple reportedly has a wireless 16K virtual reality headset in the works and it’s going to ship some time on 2020.
Registration to attend the event is open, with badges ranging from US$545 to US$1650.
Apple just bought Vrvana, a company that specializes in virtual reality and maker of the Totem VR headset.
Bryan and Jeff don their futurist hats and explore what they think is the real future of augmented reality, virtual reality, AI, smarthomes, and self-driving cars.
Apple may be showing its stronger commitment to supporting virtual reality by joining the WebVR Community Group.
In 2008, the venerable cheese grater Mac Pro was designed for Apple customers who needed high end performance and expandability. In 2013, Apple shifted gears and saw the Mac Pro as an iconic desktop system with great performance if one shared the company’s vision for both industrial design and OpenCL. Now, it appears that Apple sees the Mac Pro as a platform that will support its future initiatives. Can Apple hold to that pattern? That abiding faith in high end computation and visualization? A new trademark filing suggests Apple now sees the light.
Apple has hired another expert in the fields of augmented reality (AR) and virtual reality (VR). Bloomberg reported that Apple has hired Jeff Norris, an 18-year veteran of the National Aeronautics and Space Administration (NASA).
Dr. Mac was in Germany last week, where he found six cool tech things, including his first encounters with Microsoft’s HoloLens Augmented Reality (AR) headset and HTC’s Vive Virtual Reality (VR) headset, plus robots galore, a very cool drone, and more.
Tim Cook reiterated his interest in both virtual and augmented reality this week, but argued that augmented reality has the potential to be a much larger deal than VR. So, with dozens of tech firms from Valve to Samsung to Facebook to Microsoft jumping in, what is Apple waiting for?