Following Apple's announcement that HBO Now is coming exclusively to Apple TV, company CEO Tim Cook said the price of the set top box is dropping from US$99 to $69. The price cut was made, according to Mr. Cook, to make Apple TV more accessable to an even larger audience.
Apple TV gets a $30 price cut following HBO Now exclusive channel announcement
News of Apple TV's price drop came during the company's "Spring forward" media event Monday morning. The event also included the news of HBO Now's April launch for $14.99 a month without requiring a cable or satellite TV package.
Apple's "Spring forward" event is still underway, so be sure to follow along with The Mac Observer's live coverage for all of today's news and surprises.